A Watch for the Third Millennium: the TAG Heuer Carrera Calibre 1887

For five generations, TAG Heuer has been master of the microsecond, beginning with the 1/100th-of-a-second Mikrograph stopwatch in 1916 to the 2006 Calibre 360, the first mechanical wrist chronograph to beat 360,000/hour. Four years ago, TAG Heuer started working on the design and development of the Calibre 1887, a stunning automatic chronograph that harkens back.. read more →

TAG Heuer Aquaracer 500M Leonardo DiCaprio Limited Edition Puts Eternity in Wearer’s Hand

To see a world in a grain of sand, And a heaven in a wild flower, Hold infinity in the palm of your hand, And eternity in an hour.  William Blake When you wear the Aquaracer 500M Leonardo DiCaprio Limited Edition you are helping preserve a bit of eternity on earth of all for us.. read more →

TAG Heuer and DiCaprio Partner to Save the Planet with Launch of Watch and Green Initiatives

Looking at the electric blue dial crisscrossed with meridian lines representing the earth, reminds me of images of our small blue planet floating in the infinity of space.  The watch, TAG Heuer’s Aquaracer 500M Leonardo DiCaprio Limited Edition, was designed by DiCaprio to raise money in support of the Natural Resources Defense Council (NRDC) and.. read more →

Tag Heuer Women’s Link Quartz WJF1354.BB0581 Captures the Spirit of Casual Elegance

Tag Heuer knows that today’s women is comfortable in her own skin, no matter where she’s at or what she’s doing, and that she demands accessories that convey that same sense of ease. There’s no accessory more personal than a watch, and the Tag Heuer Women’s Link Quartz WJF1354.BB0581 perfectly captures the casual elegance so.. read more →

TAG Heuer’s Monaco 1969 Original Re-Edition Celebrates the Spirit of McQueen, Le Mans

Instantly recognizable, repeatedly copied, never equaled. TAG Heuer has been the leader of Swiss Avant Garde watch making since 1860. But it took an American actor to bring the watchmaker into the realm of the über cool where it has stayed ever since. The actor was Steve McQueen. The movie was 1969’s Le Mans. The.. read more →

TAG Heuer’s Men’s MONACO LS Chronograph Calibre 12 Shapes the Timepieces of the Future

Once upon a time, “Revolution” was topping the airwaves, Steve McQueen was behind the wheel of his Porsche 917 at Le Mans, and the automatic square blue chronograph on his wrist was toppling the supremacy of the small round white timepiece. The MONACO by TAG Heuer would forever change the way the world looked at.. read more →

TAG Heuer Men’s Grand CARRERA Calibre 36 RS Caliper Chronograph CAV5115.BA0902 Races to the Top

In a brilliant collaboration of form and function, the TAG Heuer Men’s Grand CARRERA Calibre 36 RS Caliper Chronograph CAV5115.BA0902 is first mechanical automatic chronograph able to measure and display 1/10th of a second. First introduced as a concept watch in 2008, it won immediate international accolades and awards, including the prestigious Grand Prix de.. read more →

Tag Heuer’s Special Edition Women’s Microtimer White Alligator

Power, precision, and style elegantly bound by a white alligator strap. The Tag Heuer Limited Edition Women’s Microtimer White Alligator ramps up to meet the expectations of women who were first drawn to the avant-garde styling of the original Microtimer. Taking the high-tech glamour of the Microtimer, Tag Heuer softens the edges a bit with.. read more →